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The narrative of the “Startup” has become a cultural touchstone in our society, a widely recognized tale that resonates deeply with many. It’s a story that brings to mind immediate images of ventures like Uber, WeWork, and Facebook during their nascent stages. These are ventures that were brought into being and driven forward by audacious pioneers, individuals willing to risk everything, to upend the status quo in their relentless quest to redefine the way things function in various sectors of society.

However, despite the buzz and the excitement, the harsh reality is that a mere handful of these ventures manage to remain financially viable five years after their inception. The challenges are numerous, from securing initial funding, navigating market trends, and outmaneuvering competition, to scaling up operations. Yet, even with these challenges, the allure of creating something new, of making a difference, of being a part of the “Startup” narrative continues to inspire entrepreneurs across the globe. In retrospect, we look forward to easing your journey.

Other Business Types

In contrast to the often fleeting nature of startups, there exist businesses that continue to persevere, steadily forging ahead until they eventually take off, and their narrative is markedly different. These enterprises, which I like to call the “Growthlings” and the “Take-offs”, are the silent workhorses of economies across the globe. Known for their resilience, they consistently generate more wealth for their proprietors than their startup counterparts.

But their impact extends beyond the individual proprietors. These businesses create a more substantial economic impact within their respective communities, helping to drive local economies and offering employment opportunities to residents. In doing so, they contribute to the overall health and vitality of the communities in which they operate.

Moreover, despite popular belief, these Growthlings and Take-offs exhibit a lower failure rate in comparison to startups. This can be attributed to a multitude of factors, including their commitment to sustainable growth, strategic decision-making, and adaptability in the face of challenges.

Interestingly, these businesses are also known to foster innovation at a level that is on par with, if not exceeding, that of startups. Whether it’s through the development of new products, the refinement of existing services, or the introduction of efficient processes, these enterprises are continually pushing the boundaries of what’s possible in their respective fields.

Yet, despite their significant contributions, they seldom receive the same level of attention or recognition as startups. This discrepancy is a reminder of the need to celebrate all forms of business success, not just those that fit a particular narrative.

In the grand scheme of things, while startups frequently capture our attention and headline news, it’s important not to overlook the significant contributions of the Growthlings and Take-offs. These entities, although less conspicuous in their operations, more often lay the foundation for enduring success, generate substantial wealth, and play a pivotal role in stimulating the economy. They quietly work behind the scenes, significantly shaping our business landscape and pushing the boundaries of potential.

They might not attract the same level of media attention or generate the buzz that their startup counterparts do, but their influence and impact are no less profound. These companies, the Growthlings and Take-offs, are the unsung heroes of the business world. They lead the charge in driving innovation, fostering growth, and creating lasting value, even though their efforts are often unheralded. Their work may not always be under the spotlight, but their contribution to the business world and economy at large is invaluable, and deserving of recognition and respect.


Startups symbolize the exhilarating commencement of a business journey. They are not just about the inception, but the birth of an innovative, groundbreaking idea that has the potential to shift paradigms and transform industries. This phase is about taking a notion, or a concept, and meticulously refining and shaping it into a business model that can disrupt market norms and establish a fresh perspective.

It’s during this phase that entrepreneurs, brimming with passion, ambition, and a relentless desire to create something meaningful, act on their vision, transforming it from an abstract concept into a tangible reality. They lay down the foundation stones for their future enterprise, setting the course for their business journey. This initial phase involves more than just a leap of faith; it’s a testament to the entrepreneur’s belief in their idea and their determination to make it work.

This period of a startup’s life cycle is a whirlwind of activities. It’s characterized by intense brainstorming sessions, where ideas are generated, refined, and polished. It’s about strategic planning, where the blueprint of the business is laid down, detailing the mission, vision, and operational strategy. And, importantly, it’s about the initial execution of the business plan. The entrepreneurs work tirelessly to bring their plans to life, setting in motion the wheels of their new enterprise.

The startup phase is a time of immense hard work, patience, resilience, and even uncertainty. Entrepreneurs are stepping into uncharted territories, taking their first steps in the world of business. They strive to turn their dream into a reality, navigating through the challenges and obstacles that come their way. Despite the hurdles, the entrepreneurs push forward, driven by their passion and the potential of their ideas.

This phase sets the stage for the growth and success of the future. It’s the groundwork, the foundation upon which the entire enterprise is built. The decisions made, the strategies implemented, and the vision laid down during this phase have a far-reaching impact, influencing the course of the business in the long run. The startup phase is where the journey begins, and it’s here that the entrepreneurs lay the groundwork for what they hope will be a successful, thriving business.


Following the startup phase, businesses transition into a critical and challenging period known as the “Growthlings” phase. This phase is a testament to the numerous trials and tribulations that businesses have to grapple with as they strive to gain a secure foothold in the competitive market. It is within this phase that businesses are confronted with a variety of hurdles, ranging from financial constraints to customer retention issues, operational inefficiencies, and even potential threats from competitors.

During this stage, it is not uncommon for businesses to face obstacles that they had not anticipated during the planning phase. These could be internal challenges like staff turnover external hurdles like regulatory changes, shifts in consumer behavior, or even global crises like pandemics. It is at this juncture that the business’s resilience and ability to adapt are put to the most stringent of tests.

In the face of such trials, the capacity to persevere becomes vital. Perseverance here implies not just the ability to withstand these challenges, but also the tenacity to overcome them and turn them into opportunities for learning and growth. This phase demands businesses to be flexible and willing to pivot when circumstances necessitate it.

The ability to adapt to the ever-changing needs of the market becomes paramount during this phase. Adaptability here does not just refer to the business’s products or services, but also its business models, strategies, and even its work culture. The “Growthlings” phase requires businesses to be agile and dynamic, responding quickly and effectively to the changes in the business environment.

This phase, therefore, is not just another stage in the life of a business, but rather a critical period during which the business must solidify its position within the market. It is during the “Growthlings” phase that the business has to prove its worth to its customers, stakeholders, and even to itself. It needs to demonstrate that it has what it takes to survive and thrive, not just in the short term, but in the long haul.

Moreover, this phase is crucial for setting the stage for future strides and growth. The decisions made, the strategies implemented, the lessons learned, and the adaptability demonstrated during this phase have a far-reaching impact on the business’s future. They lay a robust foundation upon which the business can build and grow, setting the trajectory for its journey ahead.

The “Growthlings” phase, therefore, is not just about weathering the storm, but also about learning to dance in the rain, so to speak. It’s about understanding that challenges and obstacles are part and parcel of the business journey and facing them head-on is what strengthens the business, shapes its character, and propels it forward. It is this phase that truly tests the mettle of a business and prepares it for the next phase – the Take-offs.


The final, all-important phase in a business’s trajectory is the take-off phase. This is a critical stage in the life of any business, signifying a period of exponential growth, expansive reach, and the blooming of the business into its full potential. At this crucial juncture, the business has successfully weathered the stormy waters of unpredictability and uncertainty that often characterize the early stages of a venture. It has emerged not just as a survivor, but as a thriving entity showing impressive signs of robust health, vitality, and promise.

During the journey to this point, the business’s operations have been meticulously fine-tuned and optimized, with each cog in the machine working in perfect harmony to ensure maximum efficiency and productivity. The product or service that the business offers, having endured the crucible of the marketplace and its relentless competition, has found its rightful place in the hearts and minds of consumers. It has successfully carved out a niche for itself, establishing a strong foothold that guarantees its continued relevance in the market.

As the business enters the take-off phase, it’s time for it to unfurl its wings, rise above the familiar horizon, and soar into the limitless blue skies of untapped potential. This stage is characterized by the implementation of aggressive growth strategies meticulously designed to catapult the business into new echelons of success and excellence. This involves tapping into fresh markets, scaling operations to cater to the increased demand, and, most importantly, establishing a sustainable and scalable model that guarantees continued success.

The take-off phase is the finish line where all the tireless hard work, relentless tenacity, and unwavering perseverance start to pay off. It represents the gratifying moment when the business begins to reap the bountiful rewards of its painstaking groundwork, its diligent planning and execution, and its steadfast commitment to its vision and mission. In essence, the take-off phase is a shining testament to the resilience, grit, and determination that have been the driving forces behind the business’s journey from a fledgling venture to a flourishing enterprise.


The story of business is not just about startups, but also about the Growthlings and the Take-offs. It’s about the audacious innovators who dare to dream, the relentless survivors who persist in the face of adversity, and the visionary leaders who drive their enterprises to new heights. Each phase of this journey, from startup to Growthling to Take-off, is fraught with challenges and opportunities, trials and triumphs.

But it’s in navigating this journey, with all its ups and downs, that businesses not only contribute to economic growth and prosperity but also create lasting value and make a profound impact. So, here’s to the startups, the Growthlings, and the Take-offs – the true champions of the business world.