In today’s competitive business landscape, improving sales productivity and converting more leads is critical to the success of any organization. Fortunately, there are several tools available that can help sales teams work smarter and more efficiently. Sales tools can automate routine tasks, enhance efficiency throughout the sales process, and simplify various aspects of a sales representative’s day-to-day activities, allowing them to focus more on prospects and deals and saving valuable time. Sales teams are known to have a lot on their plates.

From lead generation to sales process automation, there are several aspects of the selling process that require a significant amount of time and effort. Fortunately, sales tools can help make these processes more efficient and impactful. Sales tools can optimize productivity, lead tracking and scoring, streamline communication, and ultimately increase the effectiveness of the sales process. So why not book a meeting or demo with us here at Pipeliner and see what we can do for you. In the following sections, we will look at the top tools to consider in all categories.

CRM Software

Customer Relationship Management (CRM) software is a must-have tool for any sales team. It helps to keep track of customer interactions, sales leads, and deals in an organized and centralized database. This allows sales reps to manage their leads and customers more effectively, automate repetitive tasks, and streamline their sales process.

1. HubSpot CRM

HubSpot is a popular inbound marketing and sales platform that helps businesses attract visitors, convert leads, and close customers. It offers a range of tools and features, including CRM, email marketing, social media management, lead generation, and analytics.

With HubSpot, businesses can create and publish content, optimize it for search engines, and track its performance. They can also automate their marketing and sales processes, personalize their communications, and engage with customers across multiple channels.

HubSpot is designed to be user-friendly, with a clean and intuitive interface that makes it easy to navigate and use. It also provides extensive documentation and support, as well as a vibrant community of users and partners. Overall, HubSpot is a powerful and versatile platform that can help businesses of all sizes and industries grow and succeed in today’s digital age.

2. ActiveCampaign

ActiveCampaign is a customer experience automation platform that helps businesses automate their marketing, sales, and customer service processes. It offers a range of features, including email marketing, marketing automation, CRM, and sales automation. With ActiveCampaign, businesses can create targeted email campaigns, automate follow-up tasks, and track customer behavior across multiple channels. They can also personalize their communication with customers and prospects, and segment their audience based on behavior and preferences.

ActiveCampaign also offers a robust CRM system that allows businesses to manage their leads and deals more effectively. They can track customer interactions, manage their sales pipeline, and analyze their sales performance. ActiveCampaign is a powerful and versatile platform that businesses of all sizes can use to streamline their sales and marketing processes and achieve growth. With its comprehensive features, ActiveCampaign enables businesses to automate marketing and sales tasks, personalize communication with customers, and effectively manage leads and deals. By utilizing ActiveCampaign, businesses can optimize their sales and marketing efforts, leading to improved productivity and increased success.

Sales Prospecting

Sales prospecting tools aid sales representatives in identifying, qualifying, reaching out to potential leads, and prioritizing high-value accounts.

3. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a sales tool that can help representatives find and identify qualified leads on the platform. This tool provides advanced lead and company search capabilities to ensure that representatives can focus on the most relevant prospects. Moreover, LinkedIn offers information about the right people to reach out to within specific target accounts. With this tool, representatives can also create engaging and personalized outreach to target those prospects, leading to increased conversions and improved sales team productivity.

In addition, LinkedIn Sales Navigator can be integrated with a CRM to ensure that all prospect and account data is logged and aligned. This feature makes it easier for representatives to manage their sales pipeline and track their progress. Furthermore, utilizing the right tools can make a significant difference in the success of any sales team. By using LinkedIn Sales Navigator, representatives can improve their chances of identifying qualified leads, engaging with prospects, and ultimately closing more deals.

4. Vainu

Vainu is a highly effective sales tool that is designed to help businesses identify their Ideal Customer Profile (ICP) companies, and scale their outbound prospecting efforts. Vainu offers access to one of the largest databases of companies in the world, with more than 78 million businesses listed. The platform also includes extensive filtering options, enabling users to drill down and get the exact results they need.

In addition, Vainu’s free HubSpot app is a powerful tool that provides users with company look-a-likes directly inside the HubSpot CRM. The app’s Vainu Similar Companies HubSpot CRM Card displays the most similar companies to the one chosen by the user and provides a wealth of information about each one, including company size, description, Vainu Custom Industry, and HQ location. With Vainu, businesses can take their sales performance to the next level, and enjoy unparalleled success in their outreach efforts.

5. LeadIQ

LeadIQ is a sales tool that can be incredibly helpful for sales teams in capturing and organizing outbound prospecting contact information. The tool’s unique feature is its ability to sequence contact information gathered from outbound prospecting. This means that once a user selects a target account and locates it on LinkedIn Sales Navigator, they can narrow down their list of contacts. Then, LeadIQ will research the selected contacts and save their information for later use.

This feature of LeadIQ can be a game-changer for sales teams as it saves a considerable amount of time and effort that goes into manual research and organization of contact information. By automating this process, sales reps can focus more on engaging with prospects, building relationships, and closing deals, all without worrying about the tedious task of managing their contact database.

Sales Enablement Software

Sales Enablement Software helps sales reps to access the right content and resources at the right time. It enables them to deliver more personalized and relevant content to prospects and customers and helps to streamline their sales process. This tool can help sales teams to close more deals, increase productivity, and drive sales growth.

6. Seismic

Seismic is an innovative sales enablement software designed to help sales teams create high-quality, immersive, and engaging content for the entire sales funnel. It provides sales reps with real-time insights and recommendations on how to interact and engage with prospects, allowing them to offer memorable customer experiences. Seismic’s unique feature of providing recommendations based on gathered insights about when reps should share the content helps sales reps deliver the right content at the right time, ultimately driving higher conversion rates.

Moreover, Seismic’s reporting and analytics features are an excellent tool for identifying what top-performing reps are doing well. This information can then be scaled across the sales organization to improve the sales process, drive revenue growth, and optimize sales strategies. Seismic’s analytics and reporting features enable sales teams to track their key performance indicators (KPIs) and measure their sales effectiveness. With this information, sales teams can identify areas for improvement and optimize their sales strategies to drive revenue growth.

7. Gong Sales Enablement Software

Gong Sales Enablement Software is a powerful tool that can help sales teams in several ways. One of the key benefits of this software is its ability to enable sales teams to manage and monitor the effectiveness of their sales training. This is an important feature for any sales team, as it allows them to identify areas where they may need to improve their training programs and adjust their strategies accordingly.

In addition to helping sales teams manage their training programs, Gong Sales Enablement Software is also great for identifying best practices that can be scaled across the team. This is particularly useful for data-driven sales teams that are looking to gain insights that lead to growth opportunities. By using this software, sales teams can gain a better understanding of what works and what doesn’t and can adjust their strategies accordingly.

Sales Engagement Tools

Sales engagement tools are designed to manage all interactions between sales reps and prospects. This can include interactions across various channels, such as email, voice calls, or video calls. Sales engagement tools may also offer features such as contact centers, sales dialers, SMS messaging, and virtual conferencing. Additionally, these tools often provide personalization and automation features to help reps streamline their communication and engagement with prospects.

8. Troops

Troops is a highly effective tool that can help your team establish revenue communications and drive sales growth. One of its unique features is that it is a revenue communication software for sales, customer acquisition, and customer success. This means that Troops can help you streamline communication across your entire organization, from the first touchpoint with prospects to ongoing engagement with customers. One of the key benefits of Troops is that it allows you to connect all of your messaging to your CRM, ensuring that contacts and communications are stored in a single location that everyone has access to.

This can save your team a considerable amount of time and effort that would otherwise be spent searching for information across multiple systems. With Troops, everything is in one place, making it easier for your team to collaborate and stay on top of the sales process.

Another great feature of Troops is that it monitors all of your databases and systems of record, and notifies your team if anything happens that could potentially impact your revenue.

Additionally, Troops can be integrated with HubSpot to get signals for form submissions, pricing page activity, and downloads. This integration can help you gain valuable insights into prospect and customer behavior, allowing you to tailor your messaging and sales approach accordingly. By leveraging Troops and HubSpot together, you can optimize your sales process and drive revenue growth like never before.

9. Dialpad

DialPad is a robust cloud-based communication platform that can help streamline sales team communication and productivity. This platform utilizes advanced artificial intelligence (AI) technology to enable sales teams to make calls, conduct sales dialing and video conferencing, and even send SMS messages.

The platform’s contact center capabilities make it a comprehensive tool for all interactions with prospects and customers. One of the key features of DialPad is its native CRM integration. This integration automates contact and data entry, saving sales teams valuable time and effort. Additionally, DialPad enables sales teams to track call volume and sentiment, giving them a deep understanding of their customer interactions. This information can be leveraged to create a list of sales call hits for coaching purposes, further improving team performance.

DialPad also offers seamless integration with HubSpot, allowing sales teams to connect calls directly to the HubSpot platform. This integration automates activities and ensures that all pertinent information is captured in one place. With DialPad, sales teams can focus on what they do best – selling – without worrying about manual data entry or missed opportunities.

Sales Forecasting, Performance, & Analytics Tools

Sales Performance Analytics Tools help sales teams track their key performance indicators (KPIs) and measure their sales effectiveness. These tools provide valuable insights into sales activities, revenue, and pipeline metrics. With this information, sales teams can identify areas for improvement, optimize their sales strategy, and drive revenue growth.

10. InsightSquared

InsightSquared is a revenue intelligence platform that can be used for managing revenue intelligence for an entire business and integrating that data with a CRM. The platform is designed for sales, marketing, and customer success teams and automatically syncs deal and engagement details in the CRM to simplify the review and analysis of the sales process. InsightSquared uses machine learning to combine information about rep-to-customer conversations, such as transcripts or talk time, with lifecycle data to provide a better understanding of how the various aspects of a business, such as sales forecasts and product roadmaps, are working.

The platform also offers a Guided Selling feature that can automate real-time and customizable sales coaching for everyone on the team. Interactive reporting and AI-powered forecasting ensure that sales efforts and reports are data-driven and accurate. The platform can be integrated with HubSpot to help businesses discover exactly why and how they win.


Sales productivity is critical to the success of any business, and utilizing sales tools can help improve efficiency, streamline processes, and drive growth. With the right tools in place, sales teams can automate repetitive tasks, optimize lead tracking and scoring, streamline communication, and ultimately increase the effectiveness of the sales process.

From CRM software to sales engagement tools, there are several options available to help businesses of all sizes and industries improve their sales productivity and convert more leads. By leveraging the power of these tools, sales teams can work smarter, not harder, and focus on what really matters: engaging with prospects, building relationships, and closing deals.